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Celebrating National Salesperson Day!

Friday, 12/8/23 is a day to recognize Salespeople and I for one, think we should show appreciation every time we interact with a front-line sales associate, or cashier who demonstrates a positive demeanor, an appreciative approach to the customer they’re serving, and some good old fashioned friendly conversation in the check-out lane.

History of National Salesperson Day

The origins of National Salesperson Day date back to the early 2000s. It was established to acknowledge the efforts of salespeople, a group often overlooked despite their significant role in customer service and the economy. The day serves as a reminder of the importance of expressing gratitude to those who work tirelessly in sales, especially during the hectic holiday season.

I live in an area where there are several options for where I can choose to shop for groceries, gifts, and goods – especially around the Holidays. Where I choose to spend my hard-earned money is influenced by the feeling I have in that store. From each department, I appreciate the ask, “Is there something I can help you find today?”, or “Did you find everything you were looking for today?”, and “Thank you for your business” goes a long way with me.

One of my first jobs at 16 was as a cashier at a local grocery store. It was in that job that I learned the value of customer service and paying attention to the person in front of me. A warm greeting, making eye contact, even the smallest of interaction, is the opportunity to brighten someone’s day. Before long, I had ‘favorites’ who would wait for my line. I was happy to be there, in that moment. I knew how they wanted their groceries bagged, who needed help to their car with the groceries (when that was a thing), and when things were slow, I enjoyed leveling shelves, re-filling candy and keeping my register clean. I was proud of the blue smock I wore, and it was the first time I wore a name tag. That job taught me many things about sales, that I didn’t fully understand for years to come.

In this Holiday season, where so many of our purchases are on-line, when you can interact with a live salesperson, take a moment to thank them for being there! Retail Sales Associates work nights and weekends, frequently covering shifts for being short-handed, and their shifts involve standing for long periods of time.

Why is National Salesperson Day important?

1. Recognition of Hard Work. Salespeople often work long hours, including holidays and weekends, to meet customer needs. This day acknowledges their dedication and hard work.

2. Boosts Morale. Celebrating National Salesperson Day can significantly boost the morale of salespeople, making them feel valued and appreciated for their contributions.

3. Encourages Better Customer Service. Recognizing salespeople’s efforts can lead to even better customer service, as appreciated employees are often more motivated and engaged.

4. Highlights the Importance of Sales in the Economy. Sales roles are crucial for the success of businesses and the economy; this day highlights their importance.

5. Improves Employee Retention. Recognizing employees’ efforts can lead to higher job satisfaction and loyalty, reducing turnover rates.

6. Encourages Team Spirit. Celebrating together fosters a sense of team spirit and camaraderie among sales staff.

7. Promotes Gratitude Culture. This day encourages a culture of gratitude within organizations, benefiting the overall workplace atmosphere.

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